What's New With GivingDNA


GivingDNA Did You Know May 2022

May 18, 2022


Did you know that GivingDNA helps you by identifying which of your donors are most likely to upgrade their giving to you if asked? Upon uploading your data GivingDNA goes to work for you and creates a number of Opportunity Segments that can support your fundraising efforts.

The Upgrade Candidate segment is a great resource to use when looking to upgrade your donors through mail and email efforts. So, in your next solicitation rather than going forward with another blind A|B test, you can target the right individuals most likely to upgrade and include an upgrade gift ask array in the mail or create an additional landing page online with the knowledge that these are the people most likely to respond. This should help you see more upgrades from your solicitations and provide a better experience to your donors overall.

Take a look at this quick video to see where to find this segment and how to take action.

HubSpot Video

If you would like to learn more or have other questions about GivingDNA, feel free to reach out.

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