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Product Updates


GivingDNA September Updates

September 29, 2020


We're excited to share the addition of our new Campaign tool on the GivingDNA platform. This solution includes all of the key metrics fundraisers have used when monitoring and analyzing campaigns, while incorporating the power of GivingDNA's donor insights. Here are some of the features and functionality you can expect when using Campaign:

Campaign Monitoring
  • View high level campaign metrics for multiple current or prior campaigns
  • Dive into a single campaign to analyze overall metrics
  • Deep dive into the various segments or packages of a single campaign
  • Updates automatically as new data is uploaded onto the platform

Campaign 1

Campaign Communication

  • Notes functionality allows team to collaborate and leave comments for each other
  • Communicate key takeaways and next steps for leaders in your organization

Screen Shot 2020-09-28 at 12.59.10 PM

Donor Exploration

  • View demographics and giving behaviors of supporters to a single campaign
  • Identify what resonates with your donors, which can inform future campaigns
  • Uncover donor affinities and wealth, helping you recognize who has the highest potential to support at a greater level

Campaign 2


Campaign Comparison

  • Compare multiple campaigns stacked on top of each to easily recognize performance differences
  • Compare the year over year performance of annual campaigns
  • View all campaigns together, to quickly see high level metrics for each

If you're interested in learning more about the Campaign tool, feel free to reach out to your customer success manager, or send us an email at info@pursuant.com.